|
1 / 1
|
DeCS
|
|
 |
|
Descriptor Inglés:
|
|
Social Marketing
|
|
Descriptor Español:
|
|
Mercadeo Social
|
|
Descriptor Portugués:
|
|
Marketing Social
|
|
Sinónimos Inglés:
|
|
Marketing, Social
|
|
Categoría:
|
|
J01.219.687.750
N05.300.430.500.500
|
|
Definición Inglés:
|
|
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society. |
|
Nota Histórica Inglés:
|
|
2003; use Marketing of Health Services 1980-2002
|
|
Calificadores Permitidos Inglés:
|
|
|
|
Número del Registro:
|
|
37697
|
|
Identificador Único:
|
|
D040241
|
Ocurrencia en la BVS:
|
|
|
Similar:
|
|
DeCS
|
|